Havana, 23 February, 2009. Habanos SA announced the upcoming launch of the most relevant products of the company for 2009 in a press conference: Montecristo Open, the first line of its most famous brand.

The launch of Montecristo Open took place during the Welcome Evening, and has been one of the highlights of the XI Habano Festival. With this line, Habanos extends the range of choices within the Montecristo factory name, to satisfy the connoisseurs and welcome the new generations who enjoy the pleasures of life outdoors.

Montecristo Open offers four different names to cater to the taste of all lovers of this brand:
Eagle (54 gauge x 150 mm long), for those who have the time to enjoy a larger size Habano
Regata (46 gauge x 135 mm long), a pointed-end cigar that follows on the tradition of Monte No. 2
Master (50 gauge x 124 mm long), the first Robusto from this brand
Junior (38 gauge x 110 mm long), that fits in nicely with Habanos SA’s tradition to launch new formats that take less time to smoke into the market.

All the Montecristo Open sizes have been fully made with tobacco leaves from the Vuelta Abajo farms, the area that produces the best-quality tobacco in the world. Prestigious researchers from the Tobacco Research Institute have taken part in the design and preparation of the blend, together with master blenders and expert rollers working hand in hand with experienced tasters, specialists and faithful followers of the brand. The line has revamped its design and is sold in twenty-unit boxes, in aluminum tubes in three-cigar pouches, grouped together in displays of fifteen cigars.